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Etiquette School of America | Maralee McKee

Etiquette and Manners for Your Success

Your Raving Fan Formula

Your Raving Fan Formula

Business Etiquette Seminars Personalized for the Success of Your Company and Associates

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The business etiquette skills that some of your associates don’t know are, as a result, hurting your business’s reputation, growth, and bottom line.

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Why Interpersonal Skills and Soft Skills Training is Vital to Your Business’s Success

The internet has brought the world as close as everyone’s smartphone screen. Your prospects are comparing you with every other company that does what you do. Therefore, it’s vital to stand out.

While you know why your product or service is superior, they don’t.

And with products, features, and prices being similar among competitors. people will ALWAYS choose to give their money to the people they have the most confidence in — the people they like the most.

With the soft skills training I provide, your company will have the etiquette advantage of being aware of and in control of the ways that others perceive, interact, and respond to you and your products and services.

Interpersonal skills training is vital because we are in the midst of a relationship-based economy.

Let me show you how you can make your relationships soar and earn loyal, raving fans!

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Which Companies Benefit From a Business Etiquette Seminar?

Executives

New Hires

Front-End Staff

Hotels and Resorts

HR Departments

Tech Companies

Financial Advisors

Multi-generational Workforces

Banks

B2B Companies

High-End Retail

PR Firms

Restaurants

Nonprofits

Start-ups

Churches and Ministries

Law Firms

Real Estate Firms

Medical Professionals

Celebrities and Public Figures

Politicians and Staff

Sports Teams and Staff

Service-Based Businesses

... and more!

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Client Testimonials

“My staff and I incorporated your tips and techniques as soon as we returned from our retreat. I have noticed a significant difference in how much more effective and comfortable we are in communication with our clients!”

“We had always aimed at making our clients feel special. But frankly, not knowing the etiquette, we missed a lot of opportunities. Thank you for making our conference a game-changer.”

“It’s not often we leave a conference with skills that will last a lifetime. This time we did! Thank you so much, Maralee.”

Business Etiquette Seminars

Maralee offers a variety of seminars to best fit your company's needs.

A Cut Above

The etiquette answer for your company’s success

Forget ivory towers. This is modern etiquette for real life. We have a relationship economy and a competitive marketplace. These people skills are a MUST. They enhance your confidence and professionalism. And they positively impact the way other people perceive, interact, and respond to you and the product or service you represent.

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Your manners are always under examination, and by committees little suspected ... awarding or denying you very high prizes when you least think of it.
-Ralph Waldo Emerson

You’ll learn:

  • The etiquette formula for making flawless first impressions
  • The one correct way to introduce yourself
  • How to meet and greet others in a way that gets relationships started on the right foot
  • The value and subtle differences in how you should make eye contact
  • The language of handshakes and what yours is communicating
  • How to give an affirming handshake
  • Interacting with people who are differently abled
  • Today’s polite use of titles and Mr. and Ms.
  • The workplace etiquette of male/female interaction
  • Breaking generational barriers and building relationships
  • When to stand and when to remain seated in business settings
  • What to say to a client or potential customer after you say hello
  • The ten words to say to ensure you’re well-liked when arriving or leaving
  • And more…

Closing the Deal Over a Meal

When business and dining combine, concentrate on your agenda and enjoy your meal instead of worrying about which fork to use

In our eat-on-the-go, fast-food society, many of us aren’t comfortable in situations where food and business combine. When putting these dining skills into practice, you will be free to concentrate on your agenda and on developing and strengthening relationships over meals.

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The world was my oyster, but I used the wrong fork.
- Oscar Wilde

You’ll learn:

  • How to represent yourself with ease and savvy at business-social events
  • What all business hosts must do to ensure guests leave impressed
  • What all business guests must do to ensure the host is glad they came
  • The savvy executive's way to host a business meal
  • How to gracefully and correctly handle the check
  • The right way to order your meal
  • Current tipping guidelines
  • The American style of dining
  • The Continental style of dining
  • Correctly handling silverware and napkins
  • The silent service code (what you’re signaling without knowing it)
  • Eating hard-to-eat foods with ease
  • The most important and impressive dining dos and don’ts
  • Handling dining accidents without embarrassment
  • The important etiquette of proposing and receiving a toast
  • And more...

Essentials of a Dynamic Office

Skills to outclass the competition

Mediocre is way overplayed. In today’s world it takes so little to be extra special, so why not stand out for all the right reasons? A classy, polished presence starts from the inside. These skills provide you with what you need to communicate well with clients and maintain a friendly and productive office environment.

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Good manners are made up of petty sacrifices.
- Ralph Waldo Emerson

You’ll learn:

  • Impressive and polite conversation skills for talking with clients and coworkers
  • The telephone skills of polished professionals
  • How to be an impressive office host or guest
  • Office-meeting etiquette
  • The important protocol of how and when to exchange business cards
  • The formula for writing treasured business thank-you cards
  • The etiquette of sending holiday cards from your business
  • The year-round etiquette of giving gifts to clients, coworkers, associates, and vendors
  • The etiquette of office celebrations
  • Open-office and cubicle etiquette
  • The important etiquette for maintaining civil workplaces
  • Sex, politics, gossip, and religion at work — what to say and not say
  • How to have a hard conversation without any hard feelings
  • What to do about that one person at work you wish you didn’t work with
  • And more...

Techno-Etiquette

Putting the human touch in your technology

About 320 billion emails are sent each day. More than eight billion text messages are sent daily. And on Facebook alone, about 250 million photos are posted every 24 hours. There’s a whole lot of information being sent back and forth! But are we actually communicating anything? Or is it that our technology isn’t making the human connection we need it to in order for our words to be noticed, understood correctly, and acted upon? Let’s make sure your messages are never lost in translation.

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I will pay more for the ability to deal with people than for any other ability under the sun.
- John D. Rockefeller

You’ll learn:

  • The most up-to-date email dos and don’ts for this always-evolving way of communicating
  • How to be well-liked via email even though the person hasn’t met or spoken to you
  • How to get someone to actually reply to your important emails
  • Slack and other interoffice communication etiquette (if your company uses any of these platforms)
  • The special rules of sending work-related texts to clients
  • The most vital voicemail etiquette
  • How posting socially impacts your business life
  • Knowing when it’s best to deliver your message by phone call, text, or email
  • Timezone etiquette for sending any communication
  • And more…

What to Wear Where You Work

The Art of Dressing Well For You and the Work You Do

Your associates are your most seen billboard. And considering that 70 percent of the message we send when talking in person is visual, what they’re communicating at work about your company, themselves, and your product or service is speaking louder than anything on your website or your marketing materials. Let’s make sure that what they’re “saying” is flattering for your associates and your company. 

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Dressing well is a form of good manners.
- Tom Ford, Fashion Designer

You’ll learn:

  • The rule of three for men and women
  • What a piece of notebook paper can teach us about work attire
  • The rule of “one less”
  • The real difference between “business” and “business casual” dressing and how it varies depending on what field you’re working in
  • How to stay true to your style while dressing well for your job
  • The psychology of color when it comes to the message your clothes are sending to others
  • The most impacting tips for men
  • The most impacting tips for women
  • What to wear to different work-related events
  • Best practices for shoes and accessories
  • Hairstyles
  • Facial hair 
  • Whether to show your coworkers your new tattoo
  • And more…

Please note: This seminar is completely customized for your corporate culture.

Cross-Cultural Business Etiquette

Setting the right foundation for going global

-The old saying holds wisdom. When in Rome, do as the Romans do. Not understanding the culture of the people you hope to work with can quickly lead to misunderstandings that build walls, not bridges. Whether you’re a company in the United States looking to expand internationally, or you’re a global business hoping to do business in the United States, lay a firm foundation for success through cross-cultural etiquette training.

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There are no foreign lands. It is the traveler only who is foreign.
- Robert Louis Stevenson

You’ll learn:

  • The business culture of the country you’ll be working with
  • How meetings are typically conducted
  • How deals are made and finalized
  • Differences in the work/life balance so you can respect their boundaries
  • What never to mention 
  • Great things to talk about 
  • The etiquette of business dining in your host country
  • Cultural differences in business gift-giving etiquette 
  • What to do if you’re invited to someone’s home
  • How not to accidentally insult your host
  • Body language, proximity differences, and handshaking and greeting differences
  • How to visually meet their business expectations through what you wear
  • Important dos and don’ts of your host county that don’t exist in your country
  • Post-meeting follow-up with your hosts once you return home
  • And more...

Smart Start Seminars

For Colleges and Universities

Lay a solid foundation and set the cornerstone for your best possible future

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The great thing in this world is not so much where we are, but in which direction we are moving.
- Oliver Wendell Holmes

The Etiquette School of America presents seminars specially designed for college and university students. They are customized for business etiquette, social skills, dining, or manners.

Contact me by filling out this form telling me about your organization and the group of students who will be attending. Please let me also know about your hopes and plans for our time together.

After studying the form and talking with you, I’ll craft a customized seminar covering the skills of most value to you and the attendees.

It will be a fun and memorable event with skills the students can begin using during the seminar and benefit from every day afterward!

Questions?

How It Works

.01

Decide which seminar or seminars you are interested in having me give. It’s fine to pick topics from various seminars to custom-create your own. Click here for a printable PDF of all the topics covered. Print it out and highlight the topics of interest.

.02

Fill out the inquiry form — it gives me info about your company and your priorities for our time together. You’ll also be able to set up a time for us to talk on the phone. The inquiry form is right below.

.03

You and I will talk on the phone and decide whether we’re a great fit for each other — if so, we’ll custom-design your seminar(s), book a date and time, and I’ll show up at the location of your choice. Easy!

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